10 Tips on How to Write A Perfect Freelance Proposal

By: Jayne Badmus /
 March 30, 2022
  / 5 min read
Categories: Freelancing

Freelancing is one of the most competitive jobs categories out there. To be a freelancer means that you have to be ready to stay ahead of competitions that would come your way when you look for jobs. One of the ways to be on top of your game is to learn how to write compelling contents in your proposal that would bring clients to your mail or make them send you a message.

Freelance Proposal
Writing a Freelance Proposal

A freelance proposal is a short formal document or mail written to potential clients to explain why you are the best for a particular job. Apart from salutations to the clients, your proposal should present your qualifications, experiences, benefits of working with you, and probably the way you would be executing the job. Your freelance proposal should also specify the duration of the work, the amount, and what you need to create a successful project. This is why it must be specific, concise, and engaging.

Why you must write a compelling freelance proposal

  • It helps you to get the attention of your potential clients
  • How you write your proposal will determine if people will get back to you or not.
  • Poorly written proposals are bound to not make any progress or get thrown in the bin. However, if written well, can land you great opportunities.
  • Compelling proposals give you headway in a competitive space. When you write a compelling proposal, you will realize that you have an edge over other freelancers. This might be the game-changer for you when you need a particular opportunity.
  • It opens you to more opportunities. Proposals can give you a chance but great proposals open you to more opportunities around you and in other places.

Now that you understand why you need to write a great freelance proposal. Let’s take a look at the tips you need for writing your great freelance proposal.

How to Write A Perfect Freelance Proposal

Your freelance proposal should have the ability to capture the attention of the client you will be working for. What makes you different, why should they consider you fit for the job — all of these should be put into your proposal. The proposal could start with a catchy first line that will make the client become curious about what you have to say. Ensure that you do not leave the attention-grabbing details only in the concluding part of the proposal.
This could be anything from a statement to a question or a claim. Whatever it is, ensure that it is worth making your potential clients take a pause to see what you have to say.

1. Write a Friendly but Professional Proposal

There are proposals that are totally serious and needed to be treated as such. However, it is important that you write your proposal in a friendly tone as this could be a way of forging a great professional relationship with your potential clients. There are people who eventually were not picked but will gladly be considered by the client for a job another time. This is because your tone is as important as your proposal. It might be the reason why your proposal will be considered.

2. Discuss the Job

Now you can start a thorough discussion about the job and how your expertise is what they need to make the project successful, this is after you must have studied the job description intently. It is one thing to be engaging, it is another thing to know what you are doing and how that can benefit them in the long run. You can even decide to throw in a little bonus work for them. Discuss what you need to do step by step and the pro was of executing them.
If required, place in the proposal, the timeframe needed for the work and the other details you will be needing for you to execute the projects.

3. Present your Portfolio

Don’t be too carried away that you would forget to talk about yourself, your qualifications, work experiences and work profile. You should attach to this relevant samples of the work you’ve done already and reviews if possible. If possible, politely direct them to platforms where the previous works you’ve done are. This can create a more trusting environment for your clients and yourself.

4. Describe the benefits of working with you

The goal is to convince your future employer that you are exactly what they need. Nobody else can put all of their ideas on paper quite like you can because you are a self-employed writer.

Provide a compelling answer to the inquiry, “Why should I employ you?” Describe how and why you’re the best person for the job and include examples to back up your assertions. It’s best to avoid employing clichés, which are used by everyone because they’ll simply make you sound unauthentic.

5. Show your Persuasive Skills

It is not enough to have a great portfolio, write the right things, you must give them a reason to pick you among lots of freelancers who are equally as good. You need to show them that you are unique and the benefits they will get when they decide to work with you. Try to be creative while you write this part as this could be what would persuade your potential employer to give you the opportunity.

6. Ask Questions

Your proposal is a mini-interview happening in a mailbox or any other platform which might not be a physical workplace. What you write in your proposal matters a lot. This is why asking questions is very important. Your dedication is felt through this.

7. Make Sure that it is Brief

Proposals are not supposed to be too long. They are supposed to be eye catchy and gain attention. If it is too long, they might not read it. Instead, make sure that all the great points you have are summarized in a page or so. Meanwhile, don’t forget to include the most important things that could also give you an edge over others. Let there be a balance as you write your freelance proposal.

8. Cross-Check your Work

Once you are done, check for plagiarism, grammatical structures, sentence structures, and punctuation marks. There are a few online writing aids that can be utilized, like Grammarly, Plagiarism checker, Hemingway Editor and so on. Check and check again until you are sure they are perfect.

9. Study your Clients

Research who your clients are, what they do and how your services can fit in. Once you have given them reasons to hire you for the job, you will need to show how this will benefit them in the long run. And for this to work, you will need to have done a thorough study of your clients and their business. You need to sound bold and confident in your abilities when writing this.

10. Be Determined to Do a Great Job

Do not be so fixed on the price that you forget to do a great job. Your sincerity and dedication might be all you need in order to get the job. No matter what, doing a great job comes before getting paid.


Writing an amazing and compelling proposal means that you have to stand out and draw attention to your strengths and how they would be used to execute a good job for your potential client.


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